Allure, the power to attract or entice.
“Power is not alluring to the pure minds” (Thomas Jefferson – the 3th us-president)
but the pure minds surely can be alluring very powerfully or would be allured itself
we are most frequently attracted to either contradictions or confirmations.
a variation of the old expression “opposites meet and sweet music is the result”
The sea is fascinating on the alluring way, even when it is a bit hazy.
or even if it’s a little bit cold.